This post is focused primarily on how to successfully convert clicks to prospects when doing internet marketing. Many people offer wonderfully creative and informative websites and even have learned how to bring traffic to visit the site...but still don't see many prospects or customers develop. Why is that? Here is the answer.
You must have a good landing page for your site. A landing page is just that..a place where people LAND once they click on a link in a paid ad or anywhere else online. Once a person lands on your page you need to do three things:
1. Keep their attention so that they stay on the page and read through it.
2. Offer them something that entices them to fill out your Lead Capture Form (back to that one in a moment) and give you their name and contact information.
3. Give very clear instructions as to the ACTION that they need to take..such as "Fill in your name and click to GO button.
If you send someone to a web page that does not have these three components then the chances of them becoming prospects or leads or customers, is greatly reduced.
Back to the Lead Capture Form. This is form that you create and put on your Landing Page. It is tied to an auto-responder system like Aweber which allows you to create lists composed of everyone who fills out your form. You must have one of these systems. They say in internet marketing that the fortune is in the list.
In Video #4 of PPC Domination Training Course, Jim Yaghi does a great job of showing the components of a really good landing page. He strongly suggests that beginners utilize some type of funded proposal system that comes with a landing page ready to go. He uses Mike Dillard's Magnetic Sponsoring affiliate program as an example. Mike does an awesome job with all his landing pages, but I find that sometimes people prefer a more personal touch. I do like the idea of using funded proposals though, as an easy way to capture leads, meet prospects and fund your advertising costs.
Marketing Merge/Renegade University is a great funded proposal system that allows you to create a very personalized landing page. The debate could be that these personalized pages don't have as strong of a call to action as the more direct/generic pages...so I would try both kinds if I were you (Renegade University gives you this option). I use both and vary them based on my target audience. Personalized Example
Non-personalized Example
Once someone has landed on your page and given you their information and you have given them whatever it is you offered (free video, ebook, etc...) now it's time to make contact. In your auto-responder system should be a series of letters that you send to your new prospect. Most of the packaged funded proposal systems do this for you. Beyond that, I strongly suggest that you use that phone number that you have acquired and say hello to your new prospect. Call and say hi. Get to know them. Find out what they are searching for and see if you can offer a solution.
Your click has now become your prospect.
23 January 2009
Great Valentine's Giveaway !!
A good friend of mine is having a special giveaway for Valentine's Day. Click the Link below and join the fun!!
Valentines Giveaway Bash - 14 Fabulous Prizes for 3 Winners. Art, Jewelry, Cards, Candles, Gift Certificates... http://tinyurl.com/7jwvkb
Valentines Giveaway Bash - 14 Fabulous Prizes for 3 Winners. Art, Jewelry, Cards, Candles, Gift Certificates... http://tinyurl.com/7jwvkb
22 January 2009
Is $320 Price Increase of PPC Domination Worth It?
I just received this from Mike Dillard in my email.
The Price Of "PPC Domination" Is Increasing By $320.00 In Less Than 24 Hours... This Is Your Last Chance To Try The Course Risk Free For 30 Days And Save BIG, Before Time Runs Out...
Thus the total price of the course will go from $177 to $497 if I've done my math correctly. Now I don't know about you, but if something potentially worthwhile comes with a 30 day money-back guarantee, and I know the price is about to go up, I'm going to make extra sure that I purchase it at the lowest price possible. There is nothing to lose and much to gain.
21 January 2009
How To Choose The Best Domain Name For Your Business
Choosing a domain name may be one of the most important steps you take when beginning to market your business online. Your domain name is the official ADDRESS of your company on the World Wide Web. The entire name is called your "URL". This includes the name you've chosen plus the .com, or .net or .biz at the end. You also may end up having page specifiers that follow your domain name after a forward slash.
Your domain name should be easy to read, easy to pronounce and easy to spell. This will help assure that people will not only remember it, but will grasp it if you are sharing it with them over the phone. Though people often try and think up cute or catchy names, your real goal is a name that reveals the obvious benefits of what you are offering on your web page. In most cases, just one domain name will not cover all the different types of prospects you are trying to target. You may find instead that you will need a variety of sites/pages and names to best target your focused niche.
Your domain name should be one that entices your potential customer to open the door and walk into your "store" (view your web page), just as the name on a brick and mortar building evokes enough curiosity for a random passer-by to step in. Spend time asking yourself questions about your target audience. As you become clear on who your customers will be, you can then create a domain name that speaks directly to them.
As one who is has many websites and pages, it is often a fun brainstorming session to find just the right name. The best training I have seen to date on this process can be found in video number three of the PPC Domination Training Course. The one addition I would make is to use a tool like Wordtracker, to research keywords that your potential customer base is looking for, but not finding. This can serve to further create a very niche targeted domain name. Niches and targeting are crucial to bringing in customers and prospects who are looking for that which you are offering.
19 January 2009
Don't Buy PPC Domination!!
Unless you want to become an expert at using Google Adwords to market your product or opportunity. I purchased the course today and have gone through two of the twelve videos so far. In all honesty, during the first video I was disappointed and concerned that they were going to use this training platform to market other funded proposal systems. I was already making notes to use to get my money back through the 30 day no questions guarantee.
But Patience Grasshopper, Patience.
Then I watched the second video and came away with a series of questions (homework, if you will) that will set me up for the development of a very targeted and thus effective, Google Ad. I also came to understand why they focused on funded proposals in the first video. It appears that the third lesson will pull the first two together into a cohesive understanding of what it means to truly understand and target your the specific market that you want to reach with your advertising.
This course is available this week only for a discounted price, and will then revert to the full price on Saturday. Given the wealth of practical content and the 30 day money-back guarantee, it is a no brainer decision for anyone wanting to master internet pay-per-click advertising.
But Patience Grasshopper, Patience.
Then I watched the second video and came away with a series of questions (homework, if you will) that will set me up for the development of a very targeted and thus effective, Google Ad. I also came to understand why they focused on funded proposals in the first video. It appears that the third lesson will pull the first two together into a cohesive understanding of what it means to truly understand and target your the specific market that you want to reach with your advertising.
This course is available this week only for a discounted price, and will then revert to the full price on Saturday. Given the wealth of practical content and the 30 day money-back guarantee, it is a no brainer decision for anyone wanting to master internet pay-per-click advertising.
17 January 2009
16 January 2009
Why I'm Enthralled With Mike Dillard's PPC Domination Course
There are many ways to learn how to use PPC (pay per click). Unfortunately much of what people take away from the books or videos or articles leads them to hours of frustration and a lot of lost dollars. PPC can be the pot at the end of the rainbow or it can suck you dry.
A well known internet marketing guru named Derek Gehl teaches a great course on how to use pay-per-click. In his course he covers everything from finding keyword niches to the right way to set up your bids. Perry Marshall cover it all as well in his famous Google Adwords book.
So why am I so enthralled with what Jim Yaghi put together and Mike Dillard it presenting? Here is why. Because the needs of network marketers are different than those of other internet marketers. Network marketers have to understand how to use PPC to reach their target market..which is often more subtle than someone just selling a product. And because every course that Mike Dillard has developed or presented has enabled the average network marketer to grasp and take action. And because there have already been successes in our industry from people using this course, who have never approached PPC before.
So here's just a small sample of what you'll learn inside the detailed training videos of "PPC Domination"...
* How to "glide" through setting up your first AdWords account in 13 minutes or less—even if you've never used the Internet before.
* A simple "short cut" that makes learning and profiting from AdWords twice as fast.
* The easiest way to make money with Google AdWords when starting out.
* How to make your AdWords advertising 100% FREE. (And, in fact, actually make you money every time you run your ads!)
* A sneaky way to use AdWords to get dozens of leaders to eagerly send traffic to your websites. (And without having to speak with them, make any special deals with them, or pay them anything.)
* A neat little way of using your computer's spell check function to make your Google ads draw twice as many clicks. (And no... this has nothing to do with actually checking your ad's spelling.)
* The only proven-effective way to take almost 100% of the risk out of AdWords advertising. (This is perfect if you hate risking money.)
* Why even "professionally" written Google ads—created by pro copywriters—often bomb. (Believe it or not, with Jim's system, people with no prior copywriting experience have a HUGE advantage over experienced copywriters.)
* Jim Yaghi's famous "3-minute work day" secret. (Probably the fastest and easiest way to make money with Google ever invented.)
* How to "legally steal" the branding power and name status of bigger, more "cash flush" competitors. (When Jim first demonstrated this to me, I almost couldn't believe it. Jim actually shows you how to "steal" the top Google spots by using the names and branding of big name networkers in your ads—without breaking any laws or doing anything unethical!)
* A quickie "crash course" on writing Google AdWords headlines. (Your headline is the single most important part of your Google ad. Here's how the world's top AdWords marketers create their headlines—and how you can, too.)
* Why you should almost never send people from your Google ads to your home page! (This goes against what a lot of AdWords marketers are doing. Which is why most of them are broke and pulling their hair out.)
* How to make your prospects excited about visiting your site... before they even click your ad. (This is one of Jim's most reliable ways to get leads that are so hot, they sign up without even knowing what your product, opportunity or comp plan is!)
* How to get extremely good at writing Google ads fast—even if you hate writing and find it painful now.
And speaking of writing your ads...
Jim is NOT a naturally gifted writer.
And because of this, he was forced to invent a way to write profitable Google ads that:
1. Do not take a lot of time.
2. Work even if you are in a hurry... or have "brain fog" and can't think of anything to write.
Some of Jim's "easy speed writing" secrets include:
*
How to use simple "mind maps" to write multiple Google ads in 5 minutes or less...
*
The only known "newbie proof" way to quickly write strong AdWords ads...
*
A special key on your computer's keyboard that lets you instantly grab a
distracted Google searcher's attention... and even...
* How to change the "color" of your Google ads so they stick out from ALL the Other ads on the page!
This is HUGE.
This almost guarantees your ads get maximum clicks (and maybe even be the ONLY ads that get clicked on the page)—even if your ads are weaker and less "polished" than your competition's ads.
Not 1 in 1000 AdWords marketers—not even most of the so-called "gurus" knows about this. But after analyzing Google's software and keyword analysis patterns, Jim discovered a way to change the "color" of his Google ads so they stick out like a red car in a lot full of white cars.
Here are even more of the insider AdWords secrets you'll learn:
* Which exact words, phrases and ideas instantly grab the attention of the BEST network marketing prospects. (Works even if your ad is poorly written!)
* The ONLY type of prospect you should target in your first AdWords ad.
* What you must NEVER do in your Google ads... even though you see other people doing it. (This is another "classic blunder" most AdWords marketers make. Whatever you do... DO NOT MAKE THIS MISTAKE.)
* A clever (and very sneaky) way to use AdWords to secretly "recruit" a Google searcher's friends and family to help you sponsor them! (Yes, this is possible, once you know this secret.)
* The right (and wrong) way to market your networking product with Google AdWords.
* The right (and wrong) way to market your opportunity with Google AdWords.
* How to find the perfect keywords for your AdWords campaigns... and how to test them dirt cheap.
* The 3 best kinds of prospects to target with AdWords. (You can build a downline very fast... and with almost no effort whatsoever... when you know how to find these exact prospects on Google.)
* How to use AdWords to "judo flip" the objections and concerns people have about your business into new sales and reps.
* What the Google "stupid tax" is... and how to make sure you never have to pay it!
* What to say in your Google ads that makes them up to 100 times more likely to be clicked.
* A top secret bidding strategy that will get you more leads at a cheaper cost... every single time! (This is probably Jim's most jealously guarded AdWords secret. You will likely not find it in any "guru" courses and books. And the best part is, it's simple. So simple almost everyone misses it.)
* The #1 WORST "sales killing" mistake you can make with AdWords. (Even expert AdWords marketers get this wrong—and leave a LOT of money on the table.)
* How to use your company and product name with AdWords... without running "afoul" of your company's rules.
I could keep going, but I think you've got a good idea of the incredible value contained in PPC Domination, and why our Beta testers are raving about it.
So here's what to do now...
The course will be made available at a huge 65% discount on Monday, at 12:00 Noon CST.
In the mean time, make sure you head over here and watch the two interviews Mike Dillard held with Jim Yaghi, and two of his star students, Aaron and Sophia.
They'd never used Adwords before, but after going through PPC Domination, they were able to produce up to 100 leads per DAY for FREE, and on Monday, you'll be able to do the same...
By the time you're done watching these videos, I believe you will be enthralled as well!!
A well known internet marketing guru named Derek Gehl teaches a great course on how to use pay-per-click. In his course he covers everything from finding keyword niches to the right way to set up your bids. Perry Marshall cover it all as well in his famous Google Adwords book.
So why am I so enthralled with what Jim Yaghi put together and Mike Dillard it presenting? Here is why. Because the needs of network marketers are different than those of other internet marketers. Network marketers have to understand how to use PPC to reach their target market..which is often more subtle than someone just selling a product. And because every course that Mike Dillard has developed or presented has enabled the average network marketer to grasp and take action. And because there have already been successes in our industry from people using this course, who have never approached PPC before.
So here's just a small sample of what you'll learn inside the detailed training videos of "PPC Domination"...
* How to "glide" through setting up your first AdWords account in 13 minutes or less—even if you've never used the Internet before.
* A simple "short cut" that makes learning and profiting from AdWords twice as fast.
* The easiest way to make money with Google AdWords when starting out.
* How to make your AdWords advertising 100% FREE. (And, in fact, actually make you money every time you run your ads!)
* A sneaky way to use AdWords to get dozens of leaders to eagerly send traffic to your websites. (And without having to speak with them, make any special deals with them, or pay them anything.)
* A neat little way of using your computer's spell check function to make your Google ads draw twice as many clicks. (And no... this has nothing to do with actually checking your ad's spelling.)
* The only proven-effective way to take almost 100% of the risk out of AdWords advertising. (This is perfect if you hate risking money.)
* Why even "professionally" written Google ads—created by pro copywriters—often bomb. (Believe it or not, with Jim's system, people with no prior copywriting experience have a HUGE advantage over experienced copywriters.)
* Jim Yaghi's famous "3-minute work day" secret. (Probably the fastest and easiest way to make money with Google ever invented.)
* How to "legally steal" the branding power and name status of bigger, more "cash flush" competitors. (When Jim first demonstrated this to me, I almost couldn't believe it. Jim actually shows you how to "steal" the top Google spots by using the names and branding of big name networkers in your ads—without breaking any laws or doing anything unethical!)
* A quickie "crash course" on writing Google AdWords headlines. (Your headline is the single most important part of your Google ad. Here's how the world's top AdWords marketers create their headlines—and how you can, too.)
* Why you should almost never send people from your Google ads to your home page! (This goes against what a lot of AdWords marketers are doing. Which is why most of them are broke and pulling their hair out.)
* How to make your prospects excited about visiting your site... before they even click your ad. (This is one of Jim's most reliable ways to get leads that are so hot, they sign up without even knowing what your product, opportunity or comp plan is!)
* How to get extremely good at writing Google ads fast—even if you hate writing and find it painful now.
And speaking of writing your ads...
Jim is NOT a naturally gifted writer.
And because of this, he was forced to invent a way to write profitable Google ads that:
1. Do not take a lot of time.
2. Work even if you are in a hurry... or have "brain fog" and can't think of anything to write.
Some of Jim's "easy speed writing" secrets include:
*
How to use simple "mind maps" to write multiple Google ads in 5 minutes or less...
*
The only known "newbie proof" way to quickly write strong AdWords ads...
*
A special key on your computer's keyboard that lets you instantly grab a
distracted Google searcher's attention... and even...
* How to change the "color" of your Google ads so they stick out from ALL the Other ads on the page!
This is HUGE.
This almost guarantees your ads get maximum clicks (and maybe even be the ONLY ads that get clicked on the page)—even if your ads are weaker and less "polished" than your competition's ads.
Not 1 in 1000 AdWords marketers—not even most of the so-called "gurus" knows about this. But after analyzing Google's software and keyword analysis patterns, Jim discovered a way to change the "color" of his Google ads so they stick out like a red car in a lot full of white cars.
Here are even more of the insider AdWords secrets you'll learn:
* Which exact words, phrases and ideas instantly grab the attention of the BEST network marketing prospects. (Works even if your ad is poorly written!)
* The ONLY type of prospect you should target in your first AdWords ad.
* What you must NEVER do in your Google ads... even though you see other people doing it. (This is another "classic blunder" most AdWords marketers make. Whatever you do... DO NOT MAKE THIS MISTAKE.)
* A clever (and very sneaky) way to use AdWords to secretly "recruit" a Google searcher's friends and family to help you sponsor them! (Yes, this is possible, once you know this secret.)
* The right (and wrong) way to market your networking product with Google AdWords.
* The right (and wrong) way to market your opportunity with Google AdWords.
* How to find the perfect keywords for your AdWords campaigns... and how to test them dirt cheap.
* The 3 best kinds of prospects to target with AdWords. (You can build a downline very fast... and with almost no effort whatsoever... when you know how to find these exact prospects on Google.)
* How to use AdWords to "judo flip" the objections and concerns people have about your business into new sales and reps.
* What the Google "stupid tax" is... and how to make sure you never have to pay it!
* What to say in your Google ads that makes them up to 100 times more likely to be clicked.
* A top secret bidding strategy that will get you more leads at a cheaper cost... every single time! (This is probably Jim's most jealously guarded AdWords secret. You will likely not find it in any "guru" courses and books. And the best part is, it's simple. So simple almost everyone misses it.)
* The #1 WORST "sales killing" mistake you can make with AdWords. (Even expert AdWords marketers get this wrong—and leave a LOT of money on the table.)
* How to use your company and product name with AdWords... without running "afoul" of your company's rules.
I could keep going, but I think you've got a good idea of the incredible value contained in PPC Domination, and why our Beta testers are raving about it.
So here's what to do now...
The course will be made available at a huge 65% discount on Monday, at 12:00 Noon CST.
In the mean time, make sure you head over here and watch the two interviews Mike Dillard held with Jim Yaghi, and two of his star students, Aaron and Sophia.
They'd never used Adwords before, but after going through PPC Domination, they were able to produce up to 100 leads per DAY for FREE, and on Monday, you'll be able to do the same...
By the time you're done watching these videos, I believe you will be enthralled as well!!
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