Fifteen years ago I packed up my little red Acura Integra with my favorite books, my camping gear, mountain bike and few pairs of skis and headed to the Rocky Mountains. My goal was to visit many different small resort towns in Colorado, New Mexico and Utah and decide where I wanted to live next. I had a checklist of the items that comprised my perfect town. The plan was to visit and stay long enough in each location to be able to work through the checklist and determine if this was the place for me to live.
And so that's what I did. I stuck to the plan and to the checklist. In Moab I lived in my tent in the snow for 3 weeks, warming up at the laundromat and washing in the Library. Taos found me sleeping in the fields of a bed and breakfast that was a famous hippie hang out in the late sixties. (Ram Dass spent time there, among other well known enlightened beings), and working in an Nepalese clothing store. I got myself a ski pass job in Crested Butte and was able to stay for three weeks with friends of friends and ski every day for free.
In the end I settled on Crested Butte because it fit most of the parameters on my list. It also felt like home. I had chosen my path as soon as I decided that living in Northern Maine was not the right place for me. I developed a goal, a plan and the steps needed to carry it out. I created my destiny by taking the time to become clear about what I was looking for and motivated to go find it.
It is the same when you are an entrepreneur and home business owner. People have said that "you create your own luck". I believe this to be true in that you have the power to set the stage on which the play unfolds. In my coaching and teaching I often bring people back to the basics that they seem to have forgotten once they became caught up in their business process. I suggest that they step back in order to see the big picture. I have them write about their goals, their why, the future that they imagine. Once we have that, we create the plan. It is only a matter of choosing the best path and walking down it...while remembering to pay attention to the scenery on the way and make adjustments when necessary.
In life, many people do not choose their paths. They let the path choose them by falling into a job because they need one, or buying a house in their home town because it's what is expected. Network marketing is like this as well. Many people fall into it because they were introduced by a friend and it sounded like an easy way to make some money. When it becomes obvious that it's going to take more work than they expected to create that income, they become disillusioned and drop out, often bashing the industry on the way. But those who CHOOSE to become a serious network marketing professional---those who educate themselves about the industry, the methods, the outcomes---they are the people who in fact do make good money and find their way to residual income and freedom. It comes back to choosing your path--in life and in business.
02 July 2009
01 July 2009
The Latest, Greatest, Best...and Why It Doesn't Matter
The internet is full of hype. How often do you see a page offering the latest, greatest, best, biggest, most lucrative, easiest, simplest product/opportunity/business/money-making venture? For most of us who work online, we see it everyday. And yes...those headlines can grab you. Just ask anyone who has 59 unread ebooks about the best way to make a million dollars, sitting on their hard drive. People use those headlines and say those things to get you to respond. They focus on your motivations, your fears and your desires for success. And they succeed in getting you to respond because they have good copy and they've done their homework as to what words sell.
What I'm going to tell you though, is that none of it matters. Sure, go ahead and buy that ebook or download that system for only $29.95. But don't think for a minute that it's going to work for you any better than the last system did. The reason why it doesn't matter is that any -- system, company, opportunity, business venture -- is only as good as the person in the driver's seat. That person is you. It is you who controls the speed, the growth and the outcome. It is you who decides whether this time will be the one.
Now, of course there are companies and opportunities and products that are just not smart to get involved with. There are marketing systems that will take your money and give back garbage. Assuming that you have done your homework though, most ventures that you undertake will allow you to move towards the success that you desire if you have the right attitude and the right work ethic. If some words on a page promise you instant riches and thousands per month for just joining in, run quickly the other way. You WANT to get involved with something that tells you there is work involved on your part. Then you have a better idea that you're talking the real McCoy.
When I train and coach people, whether my down line or my mentoring clients, I have them focus on themselves to begin with. I don't teach them to learn every detail of their product line, or to develop a script for approaching their warm market. Instead, I lead them through a series of questions designed to bring to the surface their best qualities. I teach people that they will succeed based on their strengths, their skills, their motivation and their commitment. This holds true for any company, and any situation.
So start there. Don't be swayed by the lastest, greatest, best. Do your research. Choose wisely. Then work your butt off until you make it. That's really the difference between those who succeed and those who do not.
What I'm going to tell you though, is that none of it matters. Sure, go ahead and buy that ebook or download that system for only $29.95. But don't think for a minute that it's going to work for you any better than the last system did. The reason why it doesn't matter is that any -- system, company, opportunity, business venture -- is only as good as the person in the driver's seat. That person is you. It is you who controls the speed, the growth and the outcome. It is you who decides whether this time will be the one.
Now, of course there are companies and opportunities and products that are just not smart to get involved with. There are marketing systems that will take your money and give back garbage. Assuming that you have done your homework though, most ventures that you undertake will allow you to move towards the success that you desire if you have the right attitude and the right work ethic. If some words on a page promise you instant riches and thousands per month for just joining in, run quickly the other way. You WANT to get involved with something that tells you there is work involved on your part. Then you have a better idea that you're talking the real McCoy.
When I train and coach people, whether my down line or my mentoring clients, I have them focus on themselves to begin with. I don't teach them to learn every detail of their product line, or to develop a script for approaching their warm market. Instead, I lead them through a series of questions designed to bring to the surface their best qualities. I teach people that they will succeed based on their strengths, their skills, their motivation and their commitment. This holds true for any company, and any situation.
So start there. Don't be swayed by the lastest, greatest, best. Do your research. Choose wisely. Then work your butt off until you make it. That's really the difference between those who succeed and those who do not.
24 June 2009
Definition: Residual Focus Company
The development of a Residual Focus Company begins with the desire to increase the percentage of distributors that maintain a qualifying volume and to create mathematically a compensation design to assist this achievement. The primary belief in this concept is that retention relates directly to the development of a residual. The residual focus company design is to mathematically create retention and thus increases by many factors the ability to now create a residual.
1. Mathematically Increase the Cash Flow.
2. Cash Flow Increases Retention.
3. Retention builds Residuals.
By simply creating residuals for all distributors, we form a powerful, strong core in our organizations. The distributors and the company reap the benefits.
You may be asking how this explanation differs from other types of network marketing company financial focus. The answer is that many compensation plans look great on paper...the latest, greatest, most lucrative ever kind of thing. But when you seriously look at the numbers you find a great deal of breakage (money that does not go to the field but comes back to the company), and also holes. Holes in a compensation plan can be seen for example, when there is a great fast start bonus incentive, but then a gap until the residual begins. Another type of hole is one where the fast start pays out to the enroller, but not at all to the upline for a period of time. The upline essentially gets no residual on a new enrolling for a number of months..and by that time the new person may even be gone.
The idea behind a Residual Focus Company is to reverse the 75% Attrition Rate in the MLM industry and create a 65%-75% Retention Rate. When you do this, your efforts pay out for a longer time and more easily. You then do not need to become a recruiting machine..which is never what network marketing was meant to require in the first place. Instead you can focus on teaching and duplicating. Your team will grow steadily and with strength, and the residual income of all will be reflective of individual efforts.
1. Mathematically Increase the Cash Flow.
2. Cash Flow Increases Retention.
3. Retention builds Residuals.
By simply creating residuals for all distributors, we form a powerful, strong core in our organizations. The distributors and the company reap the benefits.
You may be asking how this explanation differs from other types of network marketing company financial focus. The answer is that many compensation plans look great on paper...the latest, greatest, most lucrative ever kind of thing. But when you seriously look at the numbers you find a great deal of breakage (money that does not go to the field but comes back to the company), and also holes. Holes in a compensation plan can be seen for example, when there is a great fast start bonus incentive, but then a gap until the residual begins. Another type of hole is one where the fast start pays out to the enroller, but not at all to the upline for a period of time. The upline essentially gets no residual on a new enrolling for a number of months..and by that time the new person may even be gone.
The idea behind a Residual Focus Company is to reverse the 75% Attrition Rate in the MLM industry and create a 65%-75% Retention Rate. When you do this, your efforts pay out for a longer time and more easily. You then do not need to become a recruiting machine..which is never what network marketing was meant to require in the first place. Instead you can focus on teaching and duplicating. Your team will grow steadily and with strength, and the residual income of all will be reflective of individual efforts.
18 June 2009
What Is Network Marketing?
***************************************************************************
The information below was written by Tim Sales.
"In a traditional company you have a building - same with a network marketing company." I do this while sketching a building. "You also have a president, vice presidents, middle managers and staff to run the company - same with network marketing." I do this while sketching an organizational chart. "But here's where it's different, in a traditional company if you have 50 million dollars to advertise and promote your product - who do you give that money to? You spend it on TV, radio, and print ads, often with celebrity endorsements." Then I wrote a couple of celebrity endorsement fees. Then I explained, "In Network marketing we spend that same 50 million dollars but on ordinary people who master the product and master how to sell it. A celebrity never masters the product - they just shoot a couple of ads."
From there you can then explain how those ordinary people become part of a network marketing organization, and how that benefits the them and the company. Simple. No sales pitch.
The information below was written by Tim Sales.
"In a traditional company you have a building - same with a network marketing company." I do this while sketching a building.
From there you can then explain how those ordinary people become part of a network marketing organization, and how that benefits the them and the company. Simple. No sales pitch.
13 June 2009
Top 10 Internet Marketing Mistakes to Avoid
This is based on experience. Even while knowing better, it is easy to get tired and then get lazy when it comes to Internet Marketing. When you get lazy you start taking short cuts, thinking that you can, because you had great traffic and a really good reputation for a long time. Well I'm here to tell you that you can't take short cuts and it's best not to get lazy. After years of doing extremely well by being very cognizant of providing high value, excellent content in all that I do online, recently I thought I could slide bit.
I started spending less time creating the insight and information that I am known for, and instead writing more about specific affiliate products and posing links to affiliate lead capture pages. I had a lot of time pressure due to obligations in my personal life and thought I could do it the easy way for a bit. The result was that every measurement that I keep track of went down. Site traffic went down. Lead capture page conversions went down. Clicks on links in my articles went down. Overall the experiment was a dismal failure and I learned my lesson.
I am thankful that when I began marketing online a few years ago, I learned the right way to do it. I know what works and what makes sense, and I know how to do it. My past results are a tribute to this. Writing great content about useful topics with a dollop of wit and humor has served me well. So I am going home...back to my roots as a very consciencious attraction marketer who writes about topics that serve the needs of the online network marketing community. In doing so I will regain my traffic, my CTR and my conversions and be back to feeling really proud of the material that I put out on the web.
Learn from my mistakes. Here they are:
1. Posting direct links to affiliate pages
2. Not creating my own page for pre-selling prior to linking
3. Thinking that past results allow you to rest on your laurels
4. Getting lazy and duplicating content
5. Writing more sales posts than value posts
6. Getting lazy on twitter and pre-loading sales tweets
7. Forgetting to write posts and articles around a specific keyword or words
8. Getting side tracked by new projects rather than focusing on what I know works well
9. Not spending enough time on new web page construction, and putting them online anyway
10. Giving great advice to others but then not listening to myself and making the mistakes that I often coach others to avoid.
This list is very different than those I've researched on this same "Top 10 Internet Marketing Mistakes" topic. If you were looking for something different, here are links to some of those other lists.
Top 10 Marketing Mistakes
Top 10 Internet Marketing Mistakes
I started spending less time creating the insight and information that I am known for, and instead writing more about specific affiliate products and posing links to affiliate lead capture pages. I had a lot of time pressure due to obligations in my personal life and thought I could do it the easy way for a bit. The result was that every measurement that I keep track of went down. Site traffic went down. Lead capture page conversions went down. Clicks on links in my articles went down. Overall the experiment was a dismal failure and I learned my lesson.
I am thankful that when I began marketing online a few years ago, I learned the right way to do it. I know what works and what makes sense, and I know how to do it. My past results are a tribute to this. Writing great content about useful topics with a dollop of wit and humor has served me well. So I am going home...back to my roots as a very consciencious attraction marketer who writes about topics that serve the needs of the online network marketing community. In doing so I will regain my traffic, my CTR and my conversions and be back to feeling really proud of the material that I put out on the web.
Learn from my mistakes. Here they are:
1. Posting direct links to affiliate pages
2. Not creating my own page for pre-selling prior to linking
3. Thinking that past results allow you to rest on your laurels
4. Getting lazy and duplicating content
5. Writing more sales posts than value posts
6. Getting lazy on twitter and pre-loading sales tweets
7. Forgetting to write posts and articles around a specific keyword or words
8. Getting side tracked by new projects rather than focusing on what I know works well
9. Not spending enough time on new web page construction, and putting them online anyway
10. Giving great advice to others but then not listening to myself and making the mistakes that I often coach others to avoid.
This list is very different than those I've researched on this same "Top 10 Internet Marketing Mistakes" topic. If you were looking for something different, here are links to some of those other lists.
Top 10 Marketing Mistakes
Top 10 Internet Marketing Mistakes
Twitter is Changing: How You Can Benefit
You may have noticed that Twitter is changing. I certainly have. Eight months ago when I became really active on Twitter a large portion of the tweets were valuable in terms of content. There were great quotes, business tips, sharing of thoughts and in between, some links for useful systems, trainings and products. The tweeple on Twitter spent the majority of time with a focus on connection, relationship building and communicating worthwhile information. Through this many high quality business relationships were formed. Links to blogs, articles, etc...were often viewed because they were being tweeted by people who we saw and heard from every day...people sharing valuable information in the majority of their tweets.
Fast forward to now. Twitter has been "discovered", in case you hadn't noticed. And with the discovery it is now most common to see tweet after tweet pitching and selling products, services and opportunities. You have to consciously search for a few pages to find a good quote or a great piece of business advice. In addition, the newer people on Twitter seem (in my perspective of following almost 5000 people) to have missed learning about Twitter Manners.
Good Twitter Manners include: thanking every single person who retweets one of your tweets; Writing DM's to new followers that DO NOT include a link to you lead capture page; Making sure that the majority of your tweets are NOT sales pitches but instead offer useful thoughts and ideas in 140 characters. This is just a started list, but you get the point. Be polite. Act as if Twitter were a room full of people who you were just getting to know, some of whom might become good friends or business partners over time.
So how can you benefit from the changes in Twitter. You now have even more of an opportunity to stand out from the crowd. If 90% of the tweeple are pitching and linking with every tweet, be part of the 10% that is sharing great ideas with high enthusiasm. Be the person on Twitter who is dynamic, personable and caring by writing tweets that communicatethis and that people find not only interesting but compelling to read. When you include links in your tweets, link to an awesome article or a blog post that will improve someone's knowledge in an area that you are involved. Also, be not only a conversation starter, but a conversation continuer. Look at who is tweeting when you arrive on Twitter and see if you can't add benefit to the conversation. Offer answers to questions or links to a solution you've read about. Share your own experiences if you think it will help someone else. When you get involved in a Twitter conversation, keep it going. Switch to DM's to exchange emails and make a stronger connection. Set up a phone call if it appears you've met a kindred spirit.
Can you do this and still use Twitter to send people to your affiliate product page, or your sales or capture page? The answer is yes, as long as those tweets are only 30% or less of what you tweet about. The beauty of this is that people are more likely to read those kinds of tweets from you, if they have gotten in the habit of reading your tweets whenever they seem them, because your tweets are always witty, thought provoking and informative.
This is how Twitter has helped create a large amount of business for many people over the time it has been in existence. It is not about pitching and selling. Nor is it about how many followers you can collect in a given time period. It is about quality and true connection. By being a good Tweeple you will find that Twitter will be a wonderful tool, connnecting you to leaders, friends, partners and business associates all over the world
Fast forward to now. Twitter has been "discovered", in case you hadn't noticed. And with the discovery it is now most common to see tweet after tweet pitching and selling products, services and opportunities. You have to consciously search for a few pages to find a good quote or a great piece of business advice. In addition, the newer people on Twitter seem (in my perspective of following almost 5000 people) to have missed learning about Twitter Manners.
Good Twitter Manners include: thanking every single person who retweets one of your tweets; Writing DM's to new followers that DO NOT include a link to you lead capture page; Making sure that the majority of your tweets are NOT sales pitches but instead offer useful thoughts and ideas in 140 characters. This is just a started list, but you get the point. Be polite. Act as if Twitter were a room full of people who you were just getting to know, some of whom might become good friends or business partners over time.
So how can you benefit from the changes in Twitter. You now have even more of an opportunity to stand out from the crowd. If 90% of the tweeple are pitching and linking with every tweet, be part of the 10% that is sharing great ideas with high enthusiasm. Be the person on Twitter who is dynamic, personable and caring by writing tweets that communicatethis and that people find not only interesting but compelling to read. When you include links in your tweets, link to an awesome article or a blog post that will improve someone's knowledge in an area that you are involved. Also, be not only a conversation starter, but a conversation continuer. Look at who is tweeting when you arrive on Twitter and see if you can't add benefit to the conversation. Offer answers to questions or links to a solution you've read about. Share your own experiences if you think it will help someone else. When you get involved in a Twitter conversation, keep it going. Switch to DM's to exchange emails and make a stronger connection. Set up a phone call if it appears you've met a kindred spirit.
Can you do this and still use Twitter to send people to your affiliate product page, or your sales or capture page? The answer is yes, as long as those tweets are only 30% or less of what you tweet about. The beauty of this is that people are more likely to read those kinds of tweets from you, if they have gotten in the habit of reading your tweets whenever they seem them, because your tweets are always witty, thought provoking and informative.
This is how Twitter has helped create a large amount of business for many people over the time it has been in existence. It is not about pitching and selling. Nor is it about how many followers you can collect in a given time period. It is about quality and true connection. By being a good Tweeple you will find that Twitter will be a wonderful tool, connnecting you to leaders, friends, partners and business associates all over the world
04 June 2009
MLM Training For Free
It's surprising how much information and training you can access for free and how valuable some of it is. Many people don't realize that you can watch a free online DVD and start putting into action all that you learn.
In a Free 40 minute online DVD, Mike Dillard is giving away the information that he has used to build a $7 MILLION Dollar a year business from home. In this DVD he shares how he generates 600 leads per day at no cost, and how he sponsors dozens of people into his network marketing organization every month using technology and his magnetic sponsoring system. There is no reason why you can't start using all of this free information right away.
In fact, this is the Traffic Formula that has created six figure incomes for many network marketers. Mike has created Traffic Formula 2.0 and is offering it for purchase if you'd like. But even if you buy nothing, you will walk away from this Free DVD with a wealth of knowledge that you can start applying to your network marketing business today.
Before you visit the page to access your FREE DVD, clear you cookies.
http://www.wikihow.com/Clear-Your-Browser's-Cookies
Why? Because if you decide to ultimately purchase Mike's Traffic Formula 2.0, I will give you a bonus of One Free Coaching Hour. My coaching/consultation time can cost $120 per hour. It will be yours for FREE. So clear your cookies (use the link to learn how), and then visit the page below to watch Mike Dillard's FREE DVD.
There's no reason to miss out on this FREE DVD. I am strong believer in accessing any free trainings that you can and then only purchasing those items that make the most sense.
In a Free 40 minute online DVD, Mike Dillard is giving away the information that he has used to build a $7 MILLION Dollar a year business from home. In this DVD he shares how he generates 600 leads per day at no cost, and how he sponsors dozens of people into his network marketing organization every month using technology and his magnetic sponsoring system. There is no reason why you can't start using all of this free information right away.
In fact, this is the Traffic Formula that has created six figure incomes for many network marketers. Mike has created Traffic Formula 2.0 and is offering it for purchase if you'd like. But even if you buy nothing, you will walk away from this Free DVD with a wealth of knowledge that you can start applying to your network marketing business today.
Before you visit the page to access your FREE DVD, clear you cookies.
http://www.wikihow.com/Clear-Your-Browser's-Cookies
Why? Because if you decide to ultimately purchase Mike's Traffic Formula 2.0, I will give you a bonus of One Free Coaching Hour. My coaching/consultation time can cost $120 per hour. It will be yours for FREE. So clear your cookies (use the link to learn how), and then visit the page below to watch Mike Dillard's FREE DVD.
There's no reason to miss out on this FREE DVD. I am strong believer in accessing any free trainings that you can and then only purchasing those items that make the most sense.
Mike Dillard's Free DVD Can Be Found Here
Peace and Abundance,
Deborah
PS. Remember...A private coaching hour if you decide to purchase Mike's Traffic Formula in time. I will also include a FREE 30 minute Audio Ebook Entitled:
Deborah
PS. Remember...A private coaching hour if you decide to purchase Mike's Traffic Formula in time. I will also include a FREE 30 minute Audio Ebook Entitled:
Home Business Options, Using the Internet to
Create Income Online From Anywhere
Create Income Online From Anywhere
Subscribe to:
Posts (Atom)
Posts
