Below is a note from Scott Phares to Perry Marshall. The original can be found on Perry Marshall's Web Page
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Where Google makes a sweeping judgment and sweeps a bunch of advertisers away. Businesses are suddenly DOA.
"Yep, you are right. Google definitely tightened the screws … already. I found out the hard way yesterday. All my PPC ads were disapproved or their Quality Score went so low they won’t ever display. I called an 800 number I have for Google and spoke with one of their adwords reps.
Google no longer considers network marketing, affiliate marketing and MLM businesses as “valid” businesses. As a result, they have disallowed all ads forwarding to affiliate links/sites, bridge pages that then forward to an affiliate site, and any site that contains or mirrors all or portions of a parent company site. Even my ads for my own personal biz site landing page and home business web sites went down.
They did not disapprove them, but they immediately lowered my Quality Score (from GREAT to POOR) so low that the ads never display. The adwords rep. also told me that to get my Quality Score back up, Google would have me increase my bid so high that it would kill my ROI completely. To all - be prepared, you may not see this happen until you edit an existing ad or create a new ad, then Goggle will review all your campaigns, that’s when all your MLM, home business and affiliate ads will drop.
I moved all mine to Yahoo last night until we all can come up with a solution to this. This is going to shut down every ad anyone has running on Google as an affiliate where you have registered a domain and have it forwarded to your affiliate links/sites. I am looking forward to your call on Monday at noon CST, hopefully you will have some suggestions as to a solution."
About the Author
Perry Marshall's books on Google advertising are the most popular in the world. He is quoted all over the Internet and by USA Today, the Chicago Tribune and Entrepreneur Magazine.
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This is very concerning information for people in these industries. Particularly those who use PPC advertising as their primary mode of marketing. Stay tuned to this blog for further updates.
Learn more about building an affiliate web business and alternatives to PPC
