13 June 2009

Top 10 Internet Marketing Mistakes to Avoid

This is based on experience. Even while knowing better, it is easy to get tired and then get lazy when it comes to Internet Marketing. When you get lazy you start taking short cuts, thinking that you can, because you had great traffic and a really good reputation for a long time. Well I'm here to tell you that you can't take short cuts and it's best not to get lazy. After years of doing extremely well by being very cognizant of providing high value, excellent content in all that I do online, recently I thought I could slide bit.

I started spending less time creating the insight and information that I am known for, and instead writing more about specific affiliate products and posing links to affiliate lead capture pages. I had a lot of time pressure due to obligations in my personal life and thought I could do it the easy way for a bit. The result was that every measurement that I keep track of went down. Site traffic went down. Lead capture page conversions went down. Clicks on links in my articles went down. Overall the experiment was a dismal failure and I learned my lesson.

I am thankful that when I began marketing online a few years ago, I learned the right way to do it. I know what works and what makes sense, and I know how to do it. My past results are a tribute to this. Writing great content about useful topics with a dollop of wit and humor has served me well. So I am going home...back to my roots as a very consciencious attraction marketer who writes about topics that serve the needs of the online network marketing community. In doing so I will regain my traffic, my CTR and my conversions and be back to feeling really proud of the material that I put out on the web.

Learn from my mistakes. Here they are:

1. Posting direct links to affiliate pages
2. Not creating my own page for pre-selling prior to linking
3. Thinking that past results allow you to rest on your laurels
4. Getting lazy and duplicating content
5. Writing more sales posts than value posts
6. Getting lazy on twitter and pre-loading sales tweets
7. Forgetting to write posts and articles around a specific keyword or words
8. Getting side tracked by new projects rather than focusing on what I know works well
9. Not spending enough time on new web page construction, and putting them online anyway
10. Giving great advice to others but then not listening to myself and making the mistakes that I often coach others to avoid.

This list is very different than those I've researched on this same "Top 10 Internet Marketing Mistakes" topic. If you were looking for something different, here are links to some of those other lists.

Top 10 Marketing Mistakes

Top 10 Internet Marketing Mistakes


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deborah said...

Here's another take on the same story!!

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