Have you noticed that when you begin with a new network marketing company there is such a focus on communicating the story of your company and your product. You receive marketing literature, CD's, DVD's all talking about the wonders of your juice/pill/carwash/travel company. I all honesty, a lot of this material is extremely well put together and gives the potential customer or business partner a lot of good information to help them make a decision.
But is that really what people need and look for when deciding to join a network marketing company? According to Mike Dillard in his book Magnetic Sponsoring, it is not. People will not join you as a business partner because you have the latest/greatest/best/most lucrative/ground floor opportunity. People will join you in your business because of you. Who are you? Are you someone who can help them reach for their dreams and goals?
This idea might seem discouraging at first. "Who am I?", you might be asking. "Why would someone want to work with me?" Once you read more about Attraction-Based Marketing, your questions will be answered. Everyone in your company is offering the exact same product and the exact same compensation plan as you. Everyone in the network marketing industry is offering the best compensation plan and the quickest route to riches beyond your wildest dreams. But you---you are unique. No one can offer what you can. You have experiences that no one has had. You have ideas that are derived from your own imagination and creativity. Start by thinking about your special attributes.
Then give to others. Share what you know. Write articles that help others with a problem. Assist people in your company, even if they're not in your direct line. In fact, offer value wherever you go. You will be creating an expansive, abundant vibration and through that, abundance will find its way back to you. Try it.
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