15 December 2008

The Snowball Effect

It's cold. It's snowing. I've been thinking about the development of snowballs. You remember how it's done--you begin with a very little ball and then gradually pack snow around it and then eventually roll it go create an ever bigger ball. The process then yields all different sizes of snowballs from throwing size to snow person size. But no matter how big you want your snowball to be in the end, you must begin with a little glob of snow which you pack together into a dense structure to form the foundation.

Doesn't this sound a lot like network marketing? Especially network marketing done well. You must begin with a very stable foundation. It can be small, but it must be sturdy enough to support that which is going to grow from it. As you develop your skills in both marketing (attraction marketing is my favorite) and your knowledge base for your particular company, you begin adding to your organization. Just like a snowball, you need to roll evenly and keep supporting all the new additions.

Have you ever seen what happens to a snowball that is kind of mushy to begin with? Start rolling one of those around, or add snow and try to pack it. What happens? Yes..the ball crumbles. Have you ever seen what happens to a network marketing organization that does not have a solid foundation? If you begin adding on to your organization without making sure your initial foundation of people is well educated and standing tall in their ability to grow their organization, in my book you are risking the big crumble. You want to create a structure in your organization that will continue growing and functioning even if you weren't there. That is the true definition of residual income. If your foundation is mushy..you will not see this happen.

So, remember the snowball. Start correctly from the beginning. Build strong leaders from the start and then teach your leaders to duplicate the process. (Read this article on duplication if interested). You will then be creating the snow person (or snow people village) of your dreams.

(Apologies to those who live where there is no snow. I'm sure your imagination can go with the analogy.)

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