15 August 2009

Don't Read This Yet.....Release is on Monday

Sign ups on Monday morning for the David Garfinkel copywriting course are going to intense. There are only 350 slots available for this course and it is being marketed to a list of over 30,000 people.

My responsibility is to you...so I wanted to give you a "heads up" so that you can grab a space in David's copywriting webinar series..if you want one. Some people won't initially understand the value, while others have been around writing and marketing long enough to know that good copywriting can make the difference in almost everything. I personally plan to take this course. In fact I've rearranged my schedule to make sure I don't miss even one session.

When you wake up monday morning, there will be a post on this blog giving you all the details about the course and the link to reserve your spot. In terms of dollar...think about the money you make online right now. If you can increase the percentage of people who respond to your call for action--be it making a purchase or opting into a list or joining an opportunity--by even a few percentage points, your income will increase substantially. Do the math..here is an illustration.

Let's say you're selling a $60 product and it costs you
$20 to get 100 visitors to your site.

(I know we're talking about social media traffic here but
just stay with me for a second)

Now let's also say your website has a conversion rate of
1%. So every time you send 100 visitors to your site,
you make 1 sale.

That means for every 100 website visitors, you sell 1
product at $60 a piece, which is $60 of revenue. Right?

But hang on because it costs you $20 just to get those
visitors, and the commission you make on that product
is only $30.

So what REALLY matters is your PROFIT, which is just $10.
With me so far? Okay, now watch this...

Let's say you could "magically" increase your conversion
rate to 2%. Your profits would double right?

Wrong! It would be much better than that!

For every 100 visitors you now sell 2 products at $60 each,
which is $120 in revenue. Your commission on these two
products is now $60 but it still only costs you $20
to get that traffic.

So your PROFIT is now $40.

In other words...



It gets even better.

If you do the math, you'll see how your profits can
exponentially grow much more quickly than the conversion

Going from a 1% to a 5% conversion rate increases profits
a staggering 1,200% (from $10 to $130)!

And the best part is, that's with THE SAME amount of traffic...
every 100 visitors!

So how does this apply to social marketing?

Well, instead of paying $20 for 100 visitors, just insert an
hour of your time.

(Of course the great thing about social marketing is that
it may only take you an hour to create a couple articles
or a video, but those pieces of residual content can
continue to generate a couple hundred free visitors for
you every month, sometimes for years.)

So now what happens if you increase your conversion rate
from say, 1% to 3%?



Here's how it looks with the same $60 product and a $30

100 visitors (1 hour) x 3% conv rate = $90 profits

With a 1% conversion rate, you have to work THREE TIMES
as hard to get THREE TIMES the amount of traffic to make
THE SAME amount of money!

300 visitors (3 hours) x 1% conv rate = $90 profit
Where else can you instantly triple your own hourly

Increasing your conversion rate is as close to "magic"
as it gets!

Now imagine how exciting your business gets when you
increase your conversion rate and you have a few THOUSAND
visitors a month.

Remember the profit formula?

Traffic + Conversions + Content + List + Monetize =
A Money-Making Home Based Business


With that information tucked into your belt..and your brain..watch this blo on monday morning. Enrollments begin at 10 AM Eastern time. (Put your information in the Feed box in the side bar right now to make sure you get notified when the post is published) Copywriting is the MAGIC formula for increasing your conversions. Learning how to write great copy is the easiest way to give yourself a raise.

Peace and Abundance,
Deborah Tutnauer

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